Ihe ọhụrụ ndị ahịa
Ihe ọhụrụ ndị ahịa
Ihe ọhụrụ nke aha aha bụ ihe aha nke na- makaekwu otu ndị ozi sianabata anabata. Akọwapụtala ihe ọhụrụ nke ndị dị ka ebumnobi ma ọ bụ ikike njirimara ma ọ bụ ike iche ma ọ bụ ngwaọrụ maka ọhụrụ yana dị iche iche iche iche.. [1] [2] [3] [4]
Edensibia
dezie- ↑ Tellis (2010). Consumer Innovativeness. Wiley International Encyclopedia of Marketing. DOI:10.1002/9781444316568.wiem03009. ISBN 9781405161787.
- ↑ Steenkamp (1999). "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing 63 (2): 55–69. DOI:10.2307/1251945.
- ↑ Goldsmith (1991). "Measuring consumer innovativeness". Journal of the Academy of Marketing Science 19 (3): 209–221. DOI:10.1007/BF02726497.
- ↑ Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of Economic Psychology 21, no. 3 (2000): 233-252.