Emmett McBain
mmádu
ụdịekerenwoke Dezie
mba o sịNjikota Obodo Amerika Dezie
aha enyereEmmett Dezie
aha ezinụlọ yaMcBain Dezie
ụbọchị ọmụmụ ya1935 Dezie
Ebe ọmụmụChicago Dezie
Ụbọchị ọnwụ ya22 Mee 2012 Dezie
ọrụ ọ na-arụomebe ihe nkiri, art director Dezie
ebe agụmakwụkwọAmerican Academy of Art College, Illinois Institute of Technology Dezie

Emmett R. McBain Jr. (1935 – 2012) bụ onye mmebe eserese na onye ntụzi nka nka. [1]

Akụkọ ndụ

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McBain mụrụ nka na imewe n'ọtụtụ ụlọ akwụkwọ dị n'obodo ya bụ Chicago, gụnyere Ray Vogue School of Commercial Art, American Academy of Art, na IIT Institute of Design. Ọ haziri mgbasa ozi ndị na-ebipụta na telivishọn. Ọtụtụ mkpọsa ya, maka ngwaahịa gụnyere sịga, ụgbọ ala, na Beefeater Gin, gosipụtara ndị America America. O mekwara mkpuchi album, akwụkwọ akụkọ, na mgbasa ozi ozi ọha.

McBain sonyeere ụlọ ọrụ mgbasa ozi mbụ nke Africa-American, Vince Cullers Advertising, na 1956. Ọ rụrụ ọrụ ebe ahụ otu afọ wee bụrụ osote onye nduzi nka na Playboy Records . Ọ tọrọ ntọala McBain Associates na 1959 wee laghachi na Vince Cullers Advertising na 1968 dị ka onye nduzi nka. Mgbasa ozi ya maka sịga menthol Newport kwalitere ngwaahịa a nye ndị na-azụ ahịa ojii ma gosipụta ndị na-eto eto, ndị ojii na-ewu ewu n'ọkpụkpụ pụtara ìhè.

A na-ekwu McBain n'ịmepụta echiche nke "ezigbo ezi uche" na mgbasa ozi na-eduzi ndị na-azụ ahịa Africa-American. [2]

Na 1971, o jikọtara ya na Tom Burrell, onye mmebe Black ọzọ, dị ka onye na-arụkọ ọrụ nke Burrell McBain, Inc (nke bụ Burrell Communications). Mgbasa ozi maka Mgbasa Ozi Vince Cullers na-emesi isiokwu a bụ " Oji mara mma ." Na 2017, American Institute of Graphic Arts nyere McBain ihe nrite AIGA, nke enyere ndị na-emepụta ihe nyere onyinye pụrụ iche na ngalaba nke eserese eserese. [3]

Ntụaka

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onye nduzi nka na Playboy Records . Ọ tọrọ ntọala McBain Associates na 1959 wee laghachi na Vince Cullers Advertising na

  1. Emmett McBain: Art Direction as Social Equity. Design Observer. Retrieved on 2020-10-08.
  2. Chambers (2018). "Work That Mattered: Emmett McBain and the Creation of "Positive Realism" in Advertising". Advertising & Society Quarterly 19 (4). DOI:10.1353/asr.2018.0032. ISSN 2475-1790. 
  3. Rajagopal (September 1, 2017). 2017 AIGA Medalist Emmett McBain. AIGA. Retrieved on 2020-10-08.

Njikọ mpụga

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